Strategic marketing management / David A. Aaker.
Material type: TextPublication details: Hoboken, NJ : John Wiley, c2005.Edition: 7th edDescription: xii, 356 p. : ill ; 23 cmISBN:- 0471484261 (pbk.)
- 658.8 22
- HF5415.13 .A23 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AA ST (Browse shelf(Opens below)) | Available | T0020420 |
Includes index.
MARK344 MARK935 MGMT218
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