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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Thomson/South-Western, c2007.Edition: 8th edDescription: ill. : ; 28 cm. xxx, [646 p.]ISBN:
  • 9788131501610
Subject(s):
Contents:
1. The international marketing imperative -- 2. International trade institutions and trade policy --3. The cultural environment -- 4. The economic environment -- 5. The international political and legal environment --6. Building the knowledge base -- 7. Exporting, licensing, and franchising -- 8. Product adaptation -- 9. Export pricing strategies -- 10. International communications -- 11. Channels and distribution strategies -- 12. Global strategic planning -- 13. Global market expansion -- 14. Product and brand management -- 15. Services marketing -- 16. Global pricing strategies -- 17. Logistics and supply chain management -- 18. Global promotional strategies -- 19. Marketing organization, implementation, and control -- 20. The future -- Cases -- Video case.
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Holdings
Item type Current library Call number Status Date due Barcode
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.848 CZ IN (Browse shelf(Opens below)) Available T0033445
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.848 CZ IN International marketing / 658.848 CZ IN International marketing / 658.848 CZ IN International marketing / 658.848 CZ IN International marketing / 658.848 CZ IN International marketing / 658.848 CZ IN International marketing / 658.848 DO GL Global marketing strategy /

Includes bibliographical references and indexes.

1. The international marketing imperative -- 2. International trade institutions and trade policy --3. The cultural environment -- 4. The economic environment -- 5. The international political and legal environment --6. Building the knowledge base -- 7. Exporting, licensing, and franchising -- 8. Product adaptation -- 9. Export pricing strategies -- 10. International communications -- 11. Channels and distribution strategies -- 12. Global strategic planning -- 13. Global market expansion -- 14. Product and brand management -- 15. Services marketing -- 16. Global pricing strategies -- 17. Logistics and supply chain management -- 18. Global promotional strategies -- 19. Marketing organization, implementation, and control -- 20. The future -- Cases -- Video case.

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