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Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message /

By: Kolb, Bonita M
Material type: BookPublisher: Oxford : Elsevier, c2008.Edition: 1st ed.Description: x, 276 p ; 25 cm.ISBN: 9780750687607Subject(s): Marketing research | Non-profit organizations -- Marketing | Non-profit organizations -- Research -- Methodology
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