Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message /

Material type:

BookPublisher: Oxford : Elsevier, c2008.Edition: 1st ed.Description: x, 276 p ; 25 cm.ISBN: 9780750687607Subject(s): Marketing research | Non-profit organizations -- Marketing | Non-profit organizations -- Research -- Methodology

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.83 KO MA (Browse shelf)	Available		T0034371

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Includes bibliographical references and index.

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