Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message /
By: Kolb, Bonita MMaterial type: BookPublisher: Oxford : Elsevier, c2008.Edition: 1st ed.Description: x, 276 p ; 25 cm.ISBN: 9780750687607Subject(s): Marketing research | Non-profit organizations -- Marketing | Non-profit organizations -- Research -- Methodology
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.83 KO MA (Browse shelf)||Available||T0034371|
Total holds: 0
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Includes bibliographical references and index.