Competitive marketing strategy /
By: Dann, Stephen
Title By: Dann, Susan J
Material type:
BookPublisher: Australia : Pearson/Prentice Hall, 2007.Description: xvi, 320 p. : ; 25 cm. : ill.ISBN: 9780733971617Subject(s): Marketing -- Management | Strategic planning | Competition | Technological innovations
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 DA CO (Browse shelf) | Available | T0034381 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.802 CR ST Strategic marketing | 658.802 CR ST Strategic marketing / | 658.802 CR ST Strategic marketing | 658.802 DA CO Competitive marketing strategy / | 658.802 DA MA Marketing communications : a brand narrative approach / | 658.802 DA SH The shift : the transformation of today's marketers into tomorrow's growth leaders / | 658.802 DI GL Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works |
Includes index.