eMarketing eXcellence : planning and optimizing your digital marketing /
By: Chaffey, Dave
Title By: Smith, P. R. (Paul Russell)
Material type:
BookPublisher: Oxford : UK : Butterworth-Heinemann, c2008.Edition: 3rd ed.Description: xviii, 508 p. : ill. (some col ; 25 cm.ISBN: 9780750689458Subject(s): Internet marketing
Summary:
A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced digital marketers looking to optimize their e-marketing.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.800285 CH EM (Browse shelf) | Available | T0034534 |
Total holds: 0
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| 658.8002 RE AD Readings in electronic commerce / | 658.8002373 SO MA Marketing : real people, real decisions / | 658.8002373 ST CA Careers in marketing / | 658.800285 CH EM eMarketing eXcellence : planning and optimizing your digital marketing / | 658.800285 KA EL Electronic commerce : a manager's guide / | 658.800285 KA EL Electronic commerce : a manager's guide / | 658.800285 LI CL Clicks, bricks & brands / |
Includes bibliographical references and index.
A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced digital marketers looking to optimize their e-marketing.