New products management /
By: Crawford, C. Merle
Title By: Di Benedetto, C. Anthony
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, 2008.Edition: 9th ed.Description: ill. ; xviii, 558 p. : ; 24 cm.ISBN: 9780071263368Subject(s): New products -- Management
Summary:
"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--BOOK JACKET.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.575 CR NE (Browse shelf) | Available | T0035179 |
Total holds: 0
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| 658.575 CO FA Fast second : | 658.575 CR NE New products management / | 658.575 CR NE New products management / | 658.575 CR NE New products management / | 658.575 CR NE New products management / | 658.575 CR NE New products management | 658.575 CR NE New products management |
Previous ed.: 2006. Includes bibliographical references and index.
"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--BOOK JACKET.