Strategic marketing for nonprofit organizations /
By: Andreasen, Alan R
Title By: Kotler, Philip
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.802 AN ST (Browse shelf) | Available | T0035804 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 AN ST (Browse shelf) | Available | T0035781 |
, Shelving location: Main Collection Close shelf browser
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658.802 AN LO The long tail : why the future of business is selling less of more / | 658.802 AN RO Robin Hood marketing : stealing corporate savvy to sell just causes / | 658.802 AN ST Strategic marketing for nonprofit organizations / | 658.802 AN ST Strategic marketing for nonprofit organizations / | 658.802 BA CR CRM : the foundation of contemporary marketing strategy / | 658.802 BL IN Integrated marketing communication : | 658.802 BR CO Contemporary strategic marketing / |
Includes bibliographical references and index.
An organisation's employees are its unique resource, and it is the employees' expertise, knowledge, skills and ingenuity that are central to its success. Exploring Human Resource Management leads students through the many theories, debates and philosophies of people management. Introducing fundamental concepts in a clear, analytical and accessible style, this book guides the reader through aspects of HRM relating to strategy, resourcing, reward, relations and development. A complete resource for students, the book covers the key topics of the undergraduate Human Resource Management syllabus, whilst also extending its scope to take in contemporary debates and issues surrounding work-life balance, ethics, gender and diversity in the workplace, useful for student and practitioner alike.