International marketing /
By: Cateora, Philip R
Title By: Gilly, Mary C | Graham, John L
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2009.Edition: 14th ed.Description: xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm.ISBN: 9780071288385Program: TBS982 MARK343Subject(s): Export marketing | International business enterprises
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.848 CA IN (Browse shelf) | Available | T0043471 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.848 CA IN (Browse shelf) | Available | T0036323 | ||
| 3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 658.848 CA IN (Browse shelf) | Available | T0036326 |
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| 658.827 KE ST Strategic brand management : building, measuring and managing brand equity | 658.84 CA IN International marketing / | 658.84 GR GL Global marketing | 658.848 CA IN International marketing / | 658.872 TU EL Electronic commerce 2012 : a managerial and social perspective / | 659.1 CL IN Integrated advertising, promotion, and marketing communications | 659.1 PE ST Strategic advertising management |
Includes bibliographical references and indexes.
TBS982 MARK343