Marketing research : an applied orientation / Naresh K. Malhotra
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010.Edition: 6th edDescription: 929 p. : ill ; 28 cmISBN: - 9780136094234
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 MA MA (Browse shelf(Opens below)) | Available | T0047079 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.83 MA MA (Browse shelf(Opens below)) | Available | T0038489 |
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| 658.83 MA ES Essentials of marketing research : | 658.83 MA ES Essentials of marketing research : | 658.83 MA MA Marketing research : | 658.83 MA MA Marketing research : | 658.83 MA MA Marketing research : | 658.83 MA RK Market research best practice : | 658.83 MC CO Contemporary marketing research / |
Includes bibliographical references and index.
HDR900 MARK977
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
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