Advertising : principles & practice /
By: Wells, William
Title By: Burnett, John | Moriarty, Sandra E., (Sandra Ernst)
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, 2000.Edition: 5th ed.Description: xviii, 562 p. : ill. (some col ; 28 cm.ISBN: 0130835714Subject(s): AdvertisingDDC classification: 659.1
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 WE AD (Browse shelf) | Available | T0016130 |
Total holds: 0
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| 659.1 VA AD Advertising transformed : the new rules for the digital age / | 659.1 VE ON 100 ideas that changed advertising | 659.1 VI SU Visual marketing : from attention to action / | 659.1 WE AD Advertising : principles & practice / | 659.1 WE AD Advertising : principles & practice / | 659.1 WE AD Advertising : principles & practice / | 659.1 WH ST Streetwise do-it-yourself advertising : create marketing strategies and advertising that get results! / |
Includes bibliographical references and index.