Introduction to marketing /
By: McDaniel, Carl D
Title By: Lamb, Charles W | Hair, Joseph F
Material type:
BookPublisher: Mason, Ohio : South-Western, c2011.Edition: 11th ed.Description: xxv, 777 p. : ill. (chiefly col ; 28 cm.ISBN: 9780538754873Subject(s): Marketing | Marketing -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MC IN (Browse shelf) | Available | T0047086 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MC IN (Browse shelf) | Available | T0038927 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MC IN (Browse shelf) | Available | T0038897 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 MC CO The Complete Marketer : 60 essential concepts for marketing excellence / | 658.8 MC ES Essentials of marketing : a global-managerial approach / | 658.8 MC ES Essentials of marketing. | 658.8 MC IN Introduction to marketing / | 658.8 MC IN Introduction to marketing / | 658.8 MC IN Introduction to marketing / | 658.8 MC MA Marketing : concepts and strategies / |
Includes bibliographical references and index.