Advanced brand management : managing brands in a changing world /

Material type:

BookPublisher: Singapore : John Wiley & Sons, c2010.Description: xix, 350 p ; 24 cm.ISBN: 9780470824498Subject(s): Brand name products -- Management

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.827 TE AD (Browse shelf)	Available		T0038965

Total holds: 0

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Previous	658.827 RY BE Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition /	658.827 SL CR Creating a brand identity : a guide for designers	658.827 ST AR Start me up! : new branding for businesses /	658.827 TE AD Advanced brand management : managing brands in a changing world /	658.827 VA BR Brand aid : a quick reference guide to solving your branding problems and strengthening your market position /	658.827 VE BR Branding demystified : plans to payoffs /	658.827 VI BR Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /	Next

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