Services marketing : people, technology, strategy
By: Lovelock, Christopher H
Title By: Wirtz, Jochen
Material type: BookPublisher: Boston : Prentice Hall, c2011.Edition: 7th ed.Description: 648 p. : ill., map ; 29 cm.ISBN: 9780136118749; 9780273756064Program: MARK270 HDR974 MARK938Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658 LO SEItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO SE (Browse shelf) | Available | T0039421 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8 LO SE Services marketing in Asia : managing people, technology, and strategy / | 658.8 LO SE Services marketing : text, cases and reading. | 658.8 LO SE Services marketing : an Asia-Pacific and Australian perspective / | 658.8 LO SE Services marketing : | 658.8 LO SE Services marketing : | 658.8 LO SE Services marketing : | 658.8 LO SE Services marketing : |
Includes bibliographical references and indexes.
MARK270 HDR974 MARK938