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Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz.
Material type:
TextPublication details: Boston : Prentice Hall, c2011.Edition: 7th edDescription: 648 p. : ill., map ; 29 cmISBN: - 9780136118749
- 9780273756064
- 658 LO SE
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO SE (Browse shelf(Opens below)) | Available | T0066596 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO SE (Browse shelf(Opens below)) | Available | T0039421 |
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| 658.8 LO SE Services marketing : | 658.8 LO SE Services marketing : | 658.8 LO SE Services marketing : | 658.8 LO SE Services marketing : | 658.8 LO VA Value-based marketing strategy : | 658.8 LU MA The marketing complex : | 658.8 MA CO Conversations with marketing masters / |
Includes bibliographical references and indexes.
MARK270 HDR974 MARK938
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