Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations /
By: Avraham, Eli
Title By: Ketter, Eran
Material type:
BookPublisher: Amsterdam ; London : Butterworth-Heinemann, c2008.Description: xiv, 231 p., [10] p. of plates : col. ill ; 26 cm.ISBN: 9780750684521Program: HDR974Subject(s): Tourism -- Marketing | Public relations | Advertising -- TourismDDC classification: 338.47910688 AV ME Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.47910688 AV ME (Browse shelf) | Available | T0040066 |
Total holds: 0
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| 338.4791068 PA TO Tourism management : | 338.47910684 MA NA Management and Technology in Knowledge, Service, Tourism & Hospitality / | 338.47910688 AN PL Places : | 338.47910688 AV ME Media strategies for marketing places in crisis : | 338.47910688 MC MA Marketing communications in tourism and hospitality : | 338.47910688 MI MA Marketing in travel and tourism / | 338.47910688 MO DE Destination brands : |
Includes bibliographical references (p. 211-224) and index.
Part 1 Marketing Places, Media Campaign and Crisis Management p. 1 1 Introduction to place marketing and branding p. 3 2 Public images and media images of places p. 19 3 Image management and campaign p. 45 4 Consumer behavior p. 66 5 Crisis and communication management p. 78 6 Preliminary analysis: crisis, audience and place characteristics (CAP) p. 101 7 Source strategies p. 122 8 Message-focused strategies p. 135 9 Media strategies focused on the target audience p. 178 10 The multi-step model for altering place image p. 187.
HDR974