Cover image

Normal view MARC view ISBD view

Business-to-business brand management : theory, research and executive case study exercises /

Title By: Glynn, Mark S [Editor.] | Woodside, Arch G [Editor.]

Material type:

BookSeries: Advances in business marketing and purchasing 15. Publisher: Bingley UK : JAI Press, c2009.Description: xi, 489 p. : ill ; 23 cm.ISBN: 9781848556706Subject(s): Brand name products -- Management | Product management | Industrial marketing

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.827 BU SI (Browse shelf)	Available		T0040475

Total holds: 0

, Shelving location: Main Collection Close shelf browser

Previous								Next
Previous	658.827 BR PH The philosophy of branding : great philosophers think brands /	658.827 BR PH The philosophy of branding : great philosophers think brands /	658.827 BU BR Brand journalism /	658.827 BU SI Business-to-business brand management : theory, research and executive case study exercises /	658.827 CA RE Resurgence : the four stages of market-focused reinvention /	658.827 CH BR Brand rewired : connecting intellectual property, branding, and creativity strategy /	658.827 CH BR Brand valued : how socially valued brands hold the key to a sustainable future and business success /	Next

Includes bibliographical references and index.

Powered by Koha