Relationship marketing : a consumer experience approach /

Material type:

BookSeries: SAGE advanced marketing series. Publisher: Los Angeles ; London : SAGE, c2010.Description: viii, 202 p. : ill ; 25 cm.ISBN: 9781412931229Subject(s): Relationship marketing | Customer relations | Management and Business Studies

Tags from this library: No tags from this library for this title. Log in to add tags.

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.812 BA RE (Browse shelf)	Available		T0040791

Total holds: 0

Previous		No cover image available	No cover image available					Next
Previous	658.812 BA BR Branded customer service : the new competitive edge /	658.812 BA CU Customer relationship management : are companies getting divorced from reality? - a literature review /	658.812 BA CU Customer relationship equity : insurance in an uncertain environment /	658.812 BA RE Relationship marketing : a consumer experience approach /	658.812 BA SI Simply better : winning and keeping customers by delivering what matters most /	658.812 BE CU The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world /	658.812 BE DE Dealing with the customer from hell : a survival guide /	Next

Includes bibliographical references and index.

UOWD Library