Advertising and the mind of the consumer : what works, what doesn't, and why /
By: Sutherland, Max
Title By: Sylvester, Alice K
Material type:
BookPublisher: St. Leonards, NSW : Allen & Unwin, 2000.Edition: 2nd ed.Description: xv, 326 p. : ill ; 23 cm.ISBN: 1865082317Program: MARK333 MARK940Subject(s): Advertising -- Psychological aspects | Consumer behaviorDDC classification: 659.1/01/9
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.1019 SU AD (Browse shelf) | Available | T0025735 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1019 SU AD (Browse shelf) | Available | T0024988 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 659.1019 HO WE We know what you want : how they change your mind / | 659.1019 JH AD Advertising & the end of the world | 659.1019 OS PE Persuasion in advertising / | 659.1019 SU AD Advertising and the mind of the consumer : what works, what doesn't, and why / | 659.1019 SU AD Advertising and the mind of the consumer : what works, what doesn't, and why / | 659.1019 SU AD Advertising and the mind of the consumer : what works, what doesn't, and why / | 659.1019 SU AD Advertising and the mind of the consumer : what works, what doesn't, and why / |
"New revised international edition"--Cover.
Includes bibliographical references (p. 304-315) and index.
MARK333 MARK940