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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : McGraw-Hill, 2003.Edition: 3rd edDescription: xx, 668 p. : ill ; 26 cmISBN:
  • 0071199144
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 ZE SE (Browse shelf(Opens below)) Available T0022900
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658.8 ZE SE Services marketing : 658.8 ZE SE Services marketing : 658.8 ZE SE Services marketing : 658.8 ZE SE Services marketing : 658.8 ZE SE Services marketing : 658.8 ZE SE Services marketing : 658.8 ZE SE Services marketing :

Includes index.

MARK270

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