Services marketing : integrating customer focus across the firm /

BookPublisher: Boston, Mass. : McGraw-Hill, 2003.Edition: 3rd ed.Description: xx, 668 p. : ill ; 26 cm.ISBN: 0071199144Program: MARK270Subject(s): Service industries -- Marketing | Customer services | Marketing

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 ZE SE (Browse shelf)	Available		T0022900

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Includes index.

MARK270

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