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Services marketing : integrating customer focus across the firm /

By: Zeithaml, Valarie A
Title By: Bitner, Mary Jo
Material type: BookPublisher: Boston, Mass. : McGraw-Hill, 2003.Edition: 3rd ed.Description: xx, 668 p. : ill ; 26 cm.ISBN: 0071199144Program: MARK270Subject(s): Service industries -- Marketing | Customer services | Marketing
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