The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
By: Zagula, John
Title By: Tong, Richard
Material type:
BookPublisher: New York : Portfolio, 2004.Description: xxii, 313 p. : ill ; 22 cm.ISBN: 1591840384 (acid-free paper)Subject(s): Marketing | Marketing research | Strategic planning | Marketing | Strategic planningDDC classification: 658.8/02
Summary:
Reveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 ZA MA (Browse shelf) | Available | T0025036 |
Total holds: 0
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| 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 ZA MA The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / | 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / | 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / | 658.804 BR BU Business-to-business marketing / |
Includes index.
Reveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies.
Adult Follett Library Resources.