The fall of advertising and the rise of PR /

Material type:

BookPublisher: New York : HarperBusiness, 2004.Description: xxi, 295 p. : ill ; 21cm.ISBN: 0060081996Subject(s): Advertising | Brand name products | Public relations

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659.2 RI FA (Browse shelf)	Available		T0020594

Total holds: 0

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Previous	659.2 PU BL Public relations case studies from around the world	659.2 PU BL Public relations, values and cultural identity	659.2 PU PU Public relations campaigns and portfolio building /	659.2 RI FA The fall of advertising and the rise of PR /	659.2 RY US Using investor relations to maximize equity valuation /	659.2 SC NA Naked conversations : how blogs are changing the way businesses talk with customers /	659.2 SE PR The practice of public relations /	Next

Includes index.

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