When marketing becomes a minefield.
Title By: Harvard Business School. Press
Material type:
BookSeries: Management dilemmas.Publisher: Boston : Harvard Business School Press, c2004.Description: 187 p ; 21 cm.ISBN: 1591395054; 9781591395058Uniform titles: Harvard business review. Subject(s): Marketing -- Management -- Problems, exercises, etcDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MA NA (Browse shelf) | Available | T0025050 |
Total holds: 0
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| 658.8 MA MA Marketing : an introduction / | 658.8 MA MA Marketing management / | 658.8 MA MA Marketing management | 658.8 MA NA When marketing becomes a minefield. | 658.8 MA RK Marketing metaphors and metamorphosis / | 658.8 MA RK Marketing theory : a student text / | 658.8 MA RK Marketing strategy / |
"What will you do?"--Cover.
"Case studies from the pages of Harvard business review"--Cover.