Relationship marketing : management of customer relationships /
By: Bruhn, Manfred
Material type: BookPublisher: Harlow, England ; New York : Pearson Education/Financial Times, 2003.Description: xxi, 289 p. : ill ; 25 cm.ISBN: 0273676016; 9780273676010Uniform titles: Relationship marketing. English Subject(s): Customer relations -- ManagementItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.812 BR RE (Browse shelf) | Available | T0036061 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.812 BR RE (Browse shelf) | Available | T0025051 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.812 BO HA The handling complaints pocketbook / | 658.812 BR CU The customer culture imperative : a leader's guide to driving superior performance | 658.812 BR RE Relationship marketing : management of customer relationships / | 658.812 BR RE Relationship marketing : management of customer relationships / | 658.812 BU CU Customer relationship management : | 658.812 BU CU Customer relationship management : | 658.812 BU CU Customer relationship management : concepts and technologies / |
Includes bibliographical references (p. 267-283) and index.