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Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Education International, 2004.Edition: 10th int edDescription: viii, 696 p. : ill ; 28 cmISBN:
  • 0131230301
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 KE ST (Browse shelf(Opens below)) Available T0026453

Includes bibliographical references and index.

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