Strategic marketing problems : cases and comments /
By: Kerin, Roger A
Title By: Peterson, Robert Allen
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Education International, 2004.Edition: 10th int ed.Description: viii, 696 p. : ill ; 28 cm.ISBN: 0131230301Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studies
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KE ST (Browse shelf) | Available | T0026453 |
Total holds: 0
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| 658.8 KE MA Marketing : the core / | 658.8 KE MA Marketing : the core / | 658.8 KE MA Marketing / | 658.8 KE ST Strategic marketing problems : cases and comments / | 658.8 KI CL Client science : the five Cs marketing plan for professionals / | 658.8 KI CO Connecting with consumers : marketing for new marketplace realities / | 658.8 KO FR A framework for marketing management / |
Includes bibliographical references and index.