The new marketing conversation : creating and strengthening relationships between buyers and sellers /
By: Stein, Donna Baier
Title By: MacAaron, Alexandra
Material type:
BookPublisher: Mason, Ohio : Thomson, c2005.Description: xii, 271 p. : ill ; 24 cm.ISBN: 0324200579Subject(s): Customer relations | Business communication | Relationship marketing | MarketingDDC classification: 658.8/12
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 ST NE (Browse shelf) | Available | T0025320 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes index.
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.