Managing customers as investments : the strategic value of customers in the long run /

Material type:

BookPublisher: Upper Saddle River, NJ : Wharton School Pub., c2005.Description: xvii, 205 p. : ill ; 24 cm.ISBN: 0131428950Subject(s): Relationship marketing | Customer relations | Marketing -- ManagementDDC classification: 658.8/12

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.812 GU MA (Browse shelf)	Available		T0025348

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Previous	658.812 GR CR CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers /	658.812 GR GL Global call centers : achieving outstanding customer service across cultures & time zones /	658.812 GR TA Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world /	658.812 GU MA Managing customers as investments : the strategic value of customers in the long run /	658.812 GU TO Total relationship marketing : /	658.812 HA CU Customer service : a practical approach /	658.812 HA ME Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /	Next