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Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2004.Description: xvi, 256 p. : ill ; 24 cmISBN: - 0471467618 (cloth)
- 658.8 22
- HF5415 .Z23 2004
Contents:
The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZA PR (Browse shelf(Opens below)) | Available | T0025352 |
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| 658.8 WO MA Marketing planning : | 658.8 WU CA Capturing new markets : | 658.8 YO MA Marketing the professional services firm : | 658.8 ZA PR Precision marketing : | 658.8 ZE SE Services marketing : | 658.8 ZE SE Services marketing : | 658.8 ZE SE Services marketing : |
Includes bibliographical references (p. 237-241) and index.
The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.
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