Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers /
By: Zabin, Jeff
Title By: Brebach, Gresh
Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2004.Description: xvi, 256 p. : ill ; 24 cm.ISBN: 0471467618 (cloth)Subject(s): MarketingDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZA PR (Browse shelf) | Available | T0025352 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 237-241) and index.
The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.