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Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers /

By: Zabin, Jeff
Title By: Brebach, Gresh
Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2004.Description: xvi, 256 p. : ill ; 24 cm.ISBN: 0471467618 (cloth)Subject(s): MarketingDDC classification: 658.8
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Includes bibliographical references (p. 237-241) and index.

The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.

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