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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].
Material type:
TextPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 2nd edDescription: xiii, 383 p. : ill ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0749442980
- 658.8 22
- HF5415 .C52254 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 CH KE (Browse shelf(Opens below)) | Available | T0025357 |
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| 658.8 CE CO Concurrent marketing : | 658.8 CH AR Chartered postgraduate diploma in marketing : | 658.8 CH AR Chartered Postgraduate Diploma in Marketing : | 658.8 CH KE Key marketing skills : | 658.8 CH RE Relationship marketing : | 658.8 CH RE Relationship marketing : | 658.8 CH RE Relationship marketing : |
Includes index.
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