Connecting with consumers : marketing for new marketplace realities /
By: Kimmel, Allan J
Material type: BookPublisher: Oxford : Oxford University Press, 2010.Description: xvi, 333 p. : ill. ; 26 cm.ISBN: 9780199556502; 0199556504 (hbk.); 0199556512 (pbk.); 9780199556519 (pbk.)Subject(s): Marketing | Marketing -- Technological innovations | Marketing -- Case studiesDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KI CO (Browse shelf) | Available | T0042171 |
Total holds: 0
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658.8 KE MA Marketing / | 658.8 KE ST Strategic marketing problems : cases and comments / | 658.8 KI CL Client science : the five Cs marketing plan for professionals / | 658.8 KI CO Connecting with consumers : marketing for new marketplace realities / | 658.8 KO FR A framework for marketing management / | 658.8 KO FR A framework for marketing management / | 658.8 KO FR A framework for marketing management / |
Includes bibliographical references (p. 305-324) and index.