Return on customer : creating maximum value from your scarcest resource /
By: Peppers, Don
Title By: Rogers, Martha, Ph.D
Material type:
BookPublisher: New York : Currency/Doubleday, 2005.Edition: 1st ed.Description: viii, 296 p. : ill ; 25 cm.ISBN: 9780385510301 (trade); 0385510306 (trade)Program: HDR974Subject(s): Customer equity -- Management | Customer relations -- Management | Customer loyalty | Customer relations -- Management | Loyalty | ConsumersDDC classification: 658.8/12
Summary:
Describes how business firms create value by strengthening and preserving their customer base and explains a business metric that focuses on customers and details how to effectively create shareholder value.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 PE RE (Browse shelf) | Available | T0025833 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. [237]-280) and index.
Describes how business firms create value by strengthening and preserving their customer base and explains a business metric that focuses on customers and details how to effectively create shareholder value.
Adult Follett Library Resources.
HDR974