Socialnomics : how social media transforms the way we live and do business /
By: Qualman, Erik
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2011.Edition: Rev. and updated [ed.].Description: xxiii, 296 p. ; 23 cm.ISBN: 9780470638842Subject(s): Internet marketing | Social media | Social networks | Electronic commerceDDC classification: 330.9 Online resources: Location Map
Summary:
Examines the influence of social media, including YouTube, Twitter, and Facebook, on the nature of business, covering changes to communication, marketing strategies, branding, and more, with an analysis of how businesses can market products and reach customers more efficiently in the future.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 330.9 QU SO (Browse shelf) | Available | T0043440 |
Total holds: 0
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| 330.9 ME GA Megaregionalism 2.0 : | 330.9 MO GL The global economy in transition : | 330.9 PO EC The economics of war / | 330.9 QU SO Socialnomics : | 330.9 RO GL Globalization and diversity : | 330.9 SH RI The rise and fall of nations : | 330.9 WE SH The shadow market : |
Includes bibliographical references (p. 283-291) and index.
Examines the influence of social media, including YouTube, Twitter, and Facebook, on the nature of business, covering changes to communication, marketing strategies, branding, and more, with an analysis of how businesses can market products and reach customers more efficiently in the future.