Integrated advertising, promotion, and marketing communications /
By: Clow, Kenneth E
Title By: Baack, Donald
Material type:
BookPublisher: Prentice Hall : Boston, c2012.Edition: 5th ed., global ed.Description: 463 p. : col iil. ; 27 cm.ISBN: 9780273753285; 9780273753353Program: MARK940 MMC928; MARK333Subject(s): Communication in marketing | Advertising
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 659.1 CL IN (Browse shelf) | Available | T0015213 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 CL IN (Browse shelf) | Available | T0044291 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
MARK940 MMC928
MARK333 UOWD