The business of influence : reframing marketing and PR for the digital age /

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BookPublisher: The Atrium, Southern Gate, Chichester, West Sussex : Wiley, 2011.Description: xxi, 210 p. : ill. ; 24 cm.ISBN: 9780470978627; 9781119973379 (ebk)Subject(s): Internet marketing | Marketing | Public relations | Influence (Psychology)DDC classification: 658.8/72 Online resources: Table of contents only | Publisher description | Contributor biographical information

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.872 SH BU (Browse shelf)	Available		T0043525

Total holds: 0

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Previous	658.872 SC NE The new rules of marketing & PR :	658.872 SC OF The official Alibaba.com success guide : insider tips and strategies for sourcing products from the world's largest B2B marketplace /	658.872 SC RE Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now /	658.872 SH BU The business of influence : reframing marketing and PR for the digital age /	658.872 SH BU Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing /	658.872 SH FA The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /	658.872 SM DI Digital marketing excellence :	Next

Includes bibliographical references and index.

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