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The business of influence : reframing marketing and PR for the digital age /

By: Sheldrake, Philip, 1971-
Material type: BookPublisher: The Atrium, Southern Gate, Chichester, West Sussex : Wiley, 2011.Description: xxi, 210 p. : ill. ; 24 cm.ISBN: 9780470978627; 9781119973379 (ebk)Subject(s): Internet marketing | Marketing | Public relations | Influence (Psychology)DDC classification: 658.8/72 Online resources: Table of contents only | Publisher description | Contributor biographical information
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