Brand relevance : making competitors irrelevant /
By: Aaker, David A
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
Explains the concept of brand relevance and how it drives market dynamics, provides cases studies, and offers an overview of a brand relevance model which emphasizes being on top of the market, competition, and technology.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.827 AA BR (Browse shelf) | Available | T0043526 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.823 KI PA Packaging makeovers : graphic redesign for market change / | 658.827 AA BR Brand leadership / | 658.827 AA BR Brand leadership / | 658.827 AA BR Brand relevance : making competitors irrelevant / | 658.827 AA BR Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / | 658.827 AA BU Building strong brands / | 658.827 AA BU Building strong brands / |
Explains the concept of brand relevance and how it drives market dynamics, provides cases studies, and offers an overview of a brand relevance model which emphasizes being on top of the market, competition, and technology.
Includes bibliographical references (p. 359-370) and index.
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