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E-marketing /

By: Strauss, Judy
Title By: Frost, Raymond, 1960-
Material type: BookPublisher: Boston : Pearson, c2012.Edition: 6th ed.Description: 448 p. : ill ; 24 cm.ISBN: 978-0132806466; 0136154409 (alk. paper)Program: MARK301; MARK901Subject(s): Internet marketingDDC classification: 658.8/72
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.872 ST EM (Browse shelf) Available T0045224
REGULAR University of Wollongong in Dubai
Main Collection
658.872 ST EM (Browse shelf) Available T0043546
REGULAR University of Wollongong in Dubai
Main Collection
658.872 ST EM (Browse shelf) Available T0043547
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.872 SO CI Social media marketing : 658.872 SP SO Social media analytics : 658.872 ST EM E-marketing / 658.872 ST EM E-marketing / 658.872 ST EM E-marketing / 658.872 ST EM E-marketing / 658.872 ST EM E-marketing

Includes bibliographical references (p. 410-416) and index.

Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.

MARK301

MARK901

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