The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Material type:

BookSeries: Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2007.Edition: 3rd ed.Description: xvii, 189 p. : ill. ; 23 cm.ISBN: 0805857176Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659

Tags from this library: No tags from this library for this title. Log in to add tags.

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659 KA ME (Browse shelf)	Available		T0043464

Total holds: 0

Previous								Next
Previous	658.883 MC CO Consumer credit risk management /	658.92 MO MA Managing engineering and technology : an introduction to management for engineers /	659 BE FR Free market missionaries : the corporate manipulation of community values /	659 KA ME The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659 KA ME The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659 KA ME The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659 KA ME The media handbook : a complete guide to advertising media selection, planning, research, and buying /	Next

Includes bibliographical references (p. 181-184) and index.

UOWD Library