The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Material type:

BookPublisher: New York : Routledge, 2010.Edition: 4th ed.Description: xii, 212 p. : ill. ; 24 cm.ISBN: 9780415873543Program: MMC928Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659 KA ME (Browse shelf)	Available		T0047256
REGULAR	University of Wollongong in Dubai Main Collection	659 KA ME (Browse shelf)	Available		T0043199

Total holds: 0

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Includes bibliographical references and index.

MMC928

UOWD Library