Effectual entrepreneurship /
By: Read, Stuart
Title By: Read, Stuart | Sarasvathy, Saras | Dew, Nick | Wiltbank, Robert | Ohlsson, Anne-Valerie
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.11 RE EF (Browse shelf) | Available | T0035600 |
, Shelving location: Main Collection Close shelf browser
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658.11 NA CR Creating a winning E-business / | 658.11 NA CR Creating a winning E-business / | 658.11 PO RT The portable MBA in entrepreneurship / | 658.11 RE EF Effectual entrepreneurship / | 658.11 RI LE The lean startup : | 658.11 SC BU Burn the business plan : | 658.11 SO BE The beermat entrepreneur : |
Includes bibliographical references and index.
Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.