Advertising & IMC : principles & practice /
By: Moriarty, Sandra (Sandra Ernst)
Title By: Mitchell, Nancy | Wells, William
Material type:
BookPublisher: Boston : Prentice Hall, c2012.Edition: 9th ed.Description: 685 p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780273752929Program: MARK940Subject(s): AdvertisingDDC classification: 659.1
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf) | Available | T0047234 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf) | Available | T0044299 |
Total holds: 0
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| 659.1 LO NA Native advertising : | 659.1 MA AD Advertising / | 659.1 MO AD Advertising : principles & practice / | 659.1 MO AD Advertising & IMC : principles & practice / | 659.1 MO AD Advertising & IMC : principles & practice / | 659.1 MO AD Advertising & IMC : | 659.1 MO AD Advertising & IMC : |
Includes bibliographical references (p. 631-640) and index.
MARK940