Sage brief guide to marketing ethics.
Material type:
BookPublisher: Los Angeles : SAGE, c2012.Description: viii, 218 p. ; 23 cm.ISBN: 9781412995146 (pbk. : acid-free paper)Subject(s): Marketing -- Moral and ethical aspects | Business ethicsDDC classification: 174/.4 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 174.4 SA GE (Browse shelf) | Available | T0044713 |
Total holds: 0
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| 174.4 PR UN Understanding ethical failures in leadership | 174.4 RE CO Corporate governance and ethics / | 174.4 RE SP Responsible leadership in business / | 174.4 SA GE Sage brief guide to marketing ethics. | 174.4 SA WH Why some things should not be for sale : | 174.4 SA WH What money can't buy : the moral limits of markets / | 174.4 SC AP Applied business ethics : |
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
Includes bibliographical references.