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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: Publication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cmISBN: - 9780072947038
- 658.8 22
- HF5415.13 .M369 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PE BA (Browse shelf(Opens below)) | Available | T0044894 |
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| 658.8 PA PR Principles of services marketing / | 658.8 PE AP Applications in basic marketing : | 658.8 PE BA Basic marketing : | 658.8 PE BA Basic marketing : | 658.8 PE ES Essentials of marketing : | 658.8 PE ES Essentials of marketing : | 658.8 PE ES Essentials of marketing : |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
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