Brand Hollywood : selling entertainment in a global media age /
By: Grainge, Paul
Material type:
BookPublisher: London ; New York : Routledge, 2008.Description: xii, 212 p. : ill. ; 24 cm.ISBN: 9780415354042 (hardback : alk. paper); 0415354048 (hardback : alk. paper); 9780415354059 (pbk. : alk. paper); 0415354056 (pbk. : alk. paper)Subject(s): Motion pictures -- United States -- Marketing | Corporate image | Brand name productsDDC classification: 384/.830973 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 384.830973 GR BR (Browse shelf) | Available | T0044903 |
Total holds: 0
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| 384.80973 BE UN Understanding the business of entertainment : | 384.80979494 BA HO Hollywood in the new millennium / | 384.80979494 LA ME The men who would be king : | 384.830973 GR BR Brand Hollywood : | 384.84 CA SU Success the LOVEFilm way : | 385.09 WO SH A short history of trains | 385.3 AD VA Advances in communications-based train control systems |
Includes bibliographical references (p. [191]-203) and index.
The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space.