Tell the truth : honesty is your most powerful marketing tool /

Material type:

BookPublisher: Dallas, Tex. : BenBella Books, c2012.Description: vii, 248 p. ; 22 cm.ISBN: 9781936661466Subject(s): Marketing -- Moral and ethical aspects | Branding (Marketing)

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 UN TE (Browse shelf)	Available		T0045100

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