Tourism marketing : an Asia-Pacific perspective /
By: Hsu, Cathy
Title By: Killion, Les | Brown, Graham | Gross, Michael J | Huang, Sam
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
Summary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 338.4791 HS TO (Browse shelf) | Available | T0042482 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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338.4791 HA ND Handbook of tourism and quality-of-life research : | 338.4791 HA ND Handbook on key performance indicators for tourism marketing evaluation | 338.4791 HO EC Ecotourism and sustainable development : | 338.4791 HS TO Tourism marketing : | 338.4791 MI MI Micro-clusters and networks : | 338.4791 MI SO Social media marketing in tourism and hospitality | 338.4791 MO TO Tourism and sustainability : |
Includes index.
Bibliography: p. 442-465.
Summary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description.