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The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2005.Description: xiv, 289 p. : ill ; 24 cmISBN:
  • 0072262370
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 K455 2005
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 KE BR (Browse shelf(Opens below)) Available T0027368
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.827 JO CO Contemporary brand management 658.827 KA BR Brand real : 658.827 KA LU The luxury strategy : 658.827 KE BR The breakaway brand : 658.827 KE LL Kellogg on branding : 658.827 KE ST Strategic brand management : 658.827 KE ST Strategic brand management :

Includes bibliographical references (p. 269-276) and index.

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