The breakaway brand : how great brands stand out /
By: Kelly, Francis J
Title By: Silverstein, Barry
Material type:
BookPublisher: New York : McGraw-Hill, c2005.Description: xiv, 289 p. : ill ; 24 cm.ISBN: 0072262370Subject(s): Branding (Marketing)DDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KE BR (Browse shelf) | Available | T0027368 |
Total holds: 0
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| 658.827 JO CO Contemporary brand management | 658.827 KA BR Brand real : | 658.827 KA LU The luxury strategy : break the rules of marketing to build luxury brands / | 658.827 KE BR The breakaway brand : how great brands stand out / | 658.827 KE LL Kellogg on branding : the marketing faculty of the Kellogg School of Management / | 658.827 KE ST Strategic brand management : building, measuring, and managing brand equity / | 658.827 KE ST Strategic brand management : building, measuring and managing brand equity |
Includes bibliographical references (p. 269-276) and index.