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The breakaway brand : how great brands stand out /

By: Kelly, Francis J, 1956-
Title By: Silverstein, Barry, 1948-
Material type: BookPublisher: New York : McGraw-Hill, c2005.Description: xiv, 289 p. : ill ; 24 cm.ISBN: 0072262370Subject(s): Branding (Marketing)DDC classification: 658.8/27
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Includes bibliographical references (p. 269-276) and index.

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