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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Wadsworth/Cengage Learning, c2011.Edition: 10th edDescription: xvi, 328 p. : ill. ; 26 cmISBN:
  • 9781439082706
  • 1439082707
Subject(s): DDC classification:
  • 659.13/2 22
Summary: Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.13 DR CR (Browse shelf(Opens below)) Available T0045699
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
659.1137 TH AD Advertising age : 659.119 FO AD Advertising. 659.13 BA GR Grapevine : 659.13 DR CR Creative strategy in advertising / 659.13 MU LT Multi-platform advertising strategies in the global marketplace 659.130688 WA ME Media selling : 659.130688 WA ME Media selling :

Jewler's name appears first on earlier editions.

Includes bibliographical references and index.

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

MARK333, MARK940

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