Relationship marketing : creating shareholder value
By: Christopher, Martin
Title By: Payne, Adrian | Ballantyne, David
Material type:
BookPublisher: London : Routledge, Taylor & Francis Group, c2002.Edition: Rev ed.Description: xvi, 242 p. : ill. ; 25 cm.ISBN: 9781138136946; 9780750648394Program: MARK938Subject(s): Relationship marketingDDC classification: 658.8 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 CH RE (Browse shelf) | Available | T0055005 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 CH RE (Browse shelf) | Available | T0045809 |
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| 658.8 CH AR Chartered Postgraduate Diploma in Marketing : Study Text : Marketing Leadership and Planning | 658.8 CH KE Key marketing skills : strategies, tools, and techniques for marketing success / | 658.8 CH RE Relationship marketing : | 658.8 CH RE Relationship marketing : creating shareholder value | 658.8 CH RE Relationship marketing : creating shareholder value | 658.8 CH RE Relationship marketing : | 658.8 CH SE Services marketing / |
Previous ed.: 1991.
Includes bibliographical references and index.
MARK938 UOWD
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for
Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy