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Relationship marketing : creating shareholder value Martin Christopher, Adrian Payne, David Ballantyne

By: Contributor(s): Material type: TextTextPublication details: London : Routledge, Taylor & Francis Group, c2002.Edition: Rev edDescription: xvi, 242 p. : ill. ; 25 cmISBN:
  • 9781138136946
  • 9780750648394
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .C52717 2002
Contents:
Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy
Summary: Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 CH RE (Browse shelf(Opens below)) Available T0055005
REGULAR University of Wollongong in Dubai Main Collection 658.8 CH RE (Browse shelf(Opens below)) Available T0045809
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.8 CH KE Key marketing skills : 658.8 CH RE Relationship marketing : 658.8 CH RE Relationship marketing : 658.8 CH RE Relationship marketing : 658.8 CH RE Relationship marketing : 658.8 CH SE Services marketing / 658.8 CH SE Services marketing

Previous ed.: 1991.

Includes bibliographical references and index.

MARK938 UOWD

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for

Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy

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