Marketing channels : a management view /
By: Rosenbloom, Bert
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.87 RO MA (Browse shelf) | Available | T0046308 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.87 RE TA The retailing reader / | 658.87 RE TA Retail management for salons & spas / | 658.87 RO MA Marketing channels : a management view / | 658.87 RO MA Marketing channels : a management view / | 658.87 SA CO Coping with retail giants : gaining an edge over discounters | 658.87 SO CI The social and cognitive impacts of e-commerce on modern organizations / | 658.87 SP CA Category killers : the retail revolution and its impact on consumer culture / |
Includes bibliographical references and indexes.
Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.